From concept to upload, the creation of a tongue and cheek video content strategy for the Renewable Energy Accountability Project, was a great match for Clyde Brothers. REAP was eager to create an online buzz around the myths associated with “clean coal”, and our writers jumped into action with a sarcastically driven mock commercial for Coal Energy Drink. Matched with a targeted distribution strategy, the video was picked up by multiple News sources, and helped the organization pick up hundreds of new followers.