In celebration of nurses around the globe, Pampers was looking for a docu-style film featuring extraordinary nurses who work with babies. When we first met Beatrice and her family, and got to know her and what makes her tick, we knew we’d have a great video for Pampers to share. As a nurse with the U.S. Navy, Beatrice had embodied a life of pediatric care for over 30 years. Director, Ric Serena delivered an authentic story of how her dedication and service to her country blessed so many children worldwide. Beatrice’s story was featured in both a long-form (2 min) and short form (:30 sec) video, and was used across multiple social and digital platforms as a part of their overall campaign.