When we found out that GMC was looking for real life fatherhood stories surrounding the Sierra truck, we knew we had the right team for the job. Sourcing a number of fathers in the Santa Barbara area and their unique stories, we landed on a man who turned a piece of driftwood into a special gift for his newborn baby. The production required a two tiered approach, keeping a small footprint for documentary filming and increasing our crew for driving truck shots. The final result was a distinct story for targeted social media distribution.