A FATHER’S IDEA COMES TO LIGHT

When we found out that GMC was looking for real life fatherhood stories surrounding the Sierra truck, we knew we had the right team for the job. Sourcing a number of fathers in the Santa Barbara area and their unique stories, we landed on a man who turned a piece of driftwood into a special gift for his newborn baby. The production required a two tiered approach, keeping a small footprint for documentary filming and increasing our crew for driving truck shots. The final result was a distinct story for targeted social media distribution.

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