Partnering with the Equinox Group, Dole asked us to come up with a way to show viewers how they can make a smoothie at home with their new Shaker product. We thought, what a better way to spread the word about the ease and great taste, than with a good ole fashioned taste test. But not just any taste test. One that our tasters would never forget. Pulling from Dole’s commercial campaign, we placed A Dole representative right in the middle of the freezer section of a grocery store, and caught unknowing shoppers off guard as they passed by. Then with a smile on their face, we brought in the goods and gave them a sample for their reaction. What transpired was a lot of fun, and a ton of great shots of kids and their parents sipping and believing.